Nigerians turn to Konga for black Friday deals

Amid the global economic downturn and difficulties in the local economy, Nigerians have turned to Konga Yakata as a fitting avenue to shop at affordable prices without breaking the bank this season.

A statement issued by the e-commerce platform, Konga said that its Konga Yakata, Black Friday sale, was regarded as the biggest sale of the year in the annual shopping calendar in Nigeria which kicked off on November 11 and would run through Monday, December 12, 2022.

The Group Head, Marketing, Anthony Nwabuisi said the company had encountered increased sales ahead of its global celebration of Black Friday on Friday, November 25, 2022.

‘‘It has been an impressive start to this year’s edition of Konga Yakata for us. Despite the undeniably harsh economic conditions, general buying sentiments are way above expectations. We have seen a deluge of verified orders and we haven’t even gotten to Black Friday, the 25th yet.’’

Also commenting on how Konga Yakata has remained a pivotal sales campaign for shoppers, he added that consumers understood that they could rely on Konga for value and guaranteed best prices – factors that have become even more relevant in the light of current realities.

He said, ‘‘Yes, we are seeing higher order counts and GMV. But the economic situation has affected off-take in general. The situation has also generally affected the Average Order Value because when we compared this year to last year, we are trending at N21k over N26k for last year. However, we have seen more people embrace smarter shopping in terms of deals and pricing, with consumers now actually focusing a bit more on FMCG and groceries over and above mobile phones, computing etc.

‘‘Nevertheless, adoption is very good. Our online sessions and traffic are high, in fact, for us, it’s about keeping the platform stable in the light of the spike in traffic and giving our customers the best experience. Offline, we have also recorded good impressions from the physical Konga stores nationwide. In fact, retail sale is trending at 64.49per cent, with average foot traffic of 2k plus across all our stores,’’ he concluded.

“The 2022 edition of Konga Yakata runs from Friday, November 11 till Monday, December 12, 2022.”

The company noted that Konga Food, had allowed shoppers to enjoy a 50 per cent discount on meals as well as varied deals, including free delivery or buy-one-get-one-free in select restaurants when they download and place their orders via the Konga Food app.

Shoppers were also taking advantage of the extra five per cent discounts on offer for customers who made payments using their KongaPay wallet throughout the Konga Yakata period. KongaPay, a CBN-licensed mobile money platform, was recently rated by Statista, a globally renowned market and consumer data firm, as Nigeria’s leading provider of digital payment services for e-commerce transactions.

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