PhonePe may buy ZestMoney in big consolidation move

Online funds agency PhonePe, majority owned by US retailing behemoth Walmart, is near buying buy-now pay-later (BNPL) platform ZestCash, two folks in the know instructed ET. This comes amid a worldwide reset in the BNPL sector, fuelled by rate of interest hikes and an general squeeze in shopper spending. ZestMoney has been on the block, in search of a purchaser because it struggled to lift recent funds after tech traders turned overly skittish this yr, these folks stated. If the transaction goes by, will probably be the most important consolidation move in the new-age lending sector.

Likely ‘Distress Sale’

The sector has, in latest months, confronted intense regulatory scrutiny because the central financial institution launched a algorithm affecting these companies.

ET couldn’t verify the dimensions of the deal, however a number of folks conscious of the event stated it could possible be a “distress sale,” and will doubtlessly worth ZestCash a lot decrease than its earlier financing spherical final yr, when its valuation was pegged at round $400 million. The BNPL startup has held talks with different potential consumers over the previous two months as its money runway shortened and it has been unable to shore up funds, folks in the know stated.


“This story is purely speculative. We have no comments to offer,” a spokesperson for ZestCash stated in response to ET’s question searching for affirmation of the deal. PhonePe didn’t reply to ET’s e-mail until press time on Thursday.

currently in the process of being spun off from mum or dad entity Flipkart, is closing a recent funding spherical at a valuation of $12 billion and is predicted to shell out the deal quantity in money, one other particular person near the event stated.

PhonePe was final valued at $5.5 billion in December 2020,
following a $700-million infusion from Walmart. ZestCash will possible function as an impartial entity publish the acquisition, one other particular person stated on the situation of anonymity because the discussions are personal.

“The talks are fairly serious and likely to close in a few weeks…,” stated one other particular person near the matter. “Negotiations are on about the price, keeping in mind the extremely cautious state of the markets, especially in the fintech space…”

Big-ticket Focus

Bengaluru-based ZestCash, based in 2015 by Lizzie Chapman, Priya Sharma and Ashish Anantharaman, final raised $50 million from Prosus-owned PayU and Australian fintech Zip Co in September final yr, coinciding with the BNPL growth fuelled by a serious uptick in on-line purchasing.

At the time, the corporate was seeking to snag as much as $100 million in fairness funding as a part of the financing. However, your complete sum didn’t come by. “Zip itself is on the verge of shutting down.. ZestMoney planned its spends thinking of the $100 million raise.. Its loan disbursal is about Rs 100-150 crore per month and the company is still burning around $5 million,” stated one other fintech government who’s aware of the corporate’s financials. Sydney-headquartered Zip’s market capitalisation has nosedived this yr, hit by larger rates of interest driving a rout for BNPL shares. By October, Zip’s share value had plummeted almost 93% from the highs of February 2021.

All instructed, ZestCash has picked up round $142 million in fairness funding. Its different backers embody Goldman Sachs, Ribbit Capital and Xiaomi. It competes with the likes of Axio (previously Capital Float), facilitates no-cost equated month-to-month instalments (EMI) funds to prospects on behalf of service provider companions and sits on the checkout of assorted ecommerce web sites and points-of-sale of assorted offline retail companions.

Unlike Simpl and PayU’s LazyPay, which offer BNPL providers for smaller, on a regular basis purchases, Zest and Axio have centered on large-ticket gadgets.

Some of ZestCash’s key partnerships are with Amazon, Flipkart, Myntra, MakeMyTrip,

, Apple and Digital.

As of October, it stated it had a service provider community of over 10,000 on-line companions and 75,000 bodily shops and a registered consumer base of 17 million retailers.

ZestCash’s losses widened threefold to Rs 398.8 crore for the monetary yr ended March 31, 2022, in comparison with Rs 125.8 crore for the earlier fiscal yr. Total income grew 62% to Rs 145 crore in FY22, from Rs 89.3 crore in the earlier fiscal yr.

Global Meltdown

With public BNPL shares underneath immense stress, privately held gamers are feeling the warmth in the present downturn, growing their dependency on debt. Globally, BNPL biggies akin to Sweden’s Klarna and PayPal cofounder Max Levchin’s Affirm, amongst others, have struggled to carry on to their valuations.

In July, Swedish BNPL agency Klarna raised funds in a down spherical at a valuation of $6.7 billion, a drop of greater than 80% from the $46-billion price ticket it commanded final yr. Affirm’s inventory was buying and selling virtually 92% decrease from its November 2021 excessive. Its present market capitalisation stands at a mere $3.8 billion, from highs of virtually $47 billion in November final yr.

ET reported on April 8 that US-based BNPL agency Sezzle
took the call to exit India and shut its operations in the area as a part of a restructuring train in line with its mum or dad Zip, which signed a definitive settlement in February to accumulate Sezzle.

NBFC Licence

PhonePe’s potential acquisition of ZestCash comes at a time when it has been looking out for numerous licences, together with stockbroking, so as to add extra providers for its energetic month-to-month consumer base of over 190 million. It has additionally been wanting to accumulate a non-banking monetary firm (NBFC) licence for a couple of years now.

While PhonePe is not going to personal an NBFC licence underneath its personal identify, if the ZestCash deal goes by, will probably be capable of run an entity with NBFC operations.

Industry executives instructed ET that because the regulator seems to be carefully at digital lending gamers, it has been more durable for fintech corporations to obtain approvals on their NBFC purposes. PhonePe has had plans to enter the service provider lending enterprise because the begin of the yr.

“If the acquisition goes through, it will open up new use cases for both PhonePe and ZestMoney,” stated a fintech government who didn’t want to be recognized. “On one hand, PhonePe can finally monetise payments by allowing users to pay everyday bills through credit and open Zest’s applicability to even offline payments. For Zest, it will expand to a much wider offline base of merchants and can become an everyday solution than just being a checkout provider for large ticket buys.”

At current, PhonePe claims to have on board 35 million offline retailers, leveraging its options. In May, PhonePe additionally introduced the acquisition of wealth administration corporations WealthDesk and OpenQ for $75 million.


, owned by Ltd, has been bullish on lending and touched an annualised disbursement price of Rs 37,000 crore by October, the corporate has instructed the inventory exchanges.

Digital Lending Guidelines

The Reserve Bank of India’s (RBI) new digital lending tips, launched in August, will regulate the web credit score section and put the onus on regulated entities like non-banks.

The move will push a number of credit-offering fintech platforms to use for an energetic NBFC licence, because the central financial institution permits mortgage disbursals and repayments solely amongst debtors and entities regulated by itself, lowering the position of lending-distribution platforms to mere direct promoting brokers.

ET on
August 12 reported that the brand new guidelines will step up stress on new-age lending companies to actively give attention to their NBFC models and capitalise them to satisfy the central financial institution’s desire in the direction of regulated entities. This has heighted the entry barrier for a number of fintech corporations aspiring to enter the lending section, because the impetus stays with regulated entities.

However, corporations akin to ZestCash weren’t severely affected as they have already got an NBFC licence in their group. But with RBI’s operational guidelines on digital lending, credit score fintech corporations like ZestCash have needed to pay extra consideration to their asset high quality.

These corporations have been sweetening the deal for his or her lending companions to get across the guidelines with first mortgage default assure, whose future for now’s in a flux, as RBI is but to place out its remaining stand on the matter.

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